![]() ![]() Set a goal for the launch.īefore you get started on implementing your strategy, make sure you write down your goals for the launch.Īlex Girard, a Product Marketing Manager at HubSpot, says, "Create specific goals for the launch's success. You'll need to produce this content in the next step. To create an organized strategy for launching your product, it can be helpful to use a template, like this one.Īs you create the strategy, also start considering which type of content you'll use to attract a prospective customer's attention during the awareness, consideration, and purchase decision stage. Regardless of which method you choose, this process contains many moving parts. While some businesses prefer to build a funnel strategy, others prefer the flywheel approach. This is the strategy that you will use to launch and promote your product. If your team loves it, that might be a great sign that the product launch will go well. If your employees have a hard time buying into the product, your customers might as well. Once you've established your position statement, present it to stakeholders in your company so they are all on the same page. Still need more guidance on how to write a positioning statement? Check out this template. What evidence or proof do you have to prove that your product is different?.How is it different from competitors in the same category?. ![]() What product or service category does your product lie in?.What brand name will you give your product or service?.What segment of the target audience is most likely to buy the product?.If you'd like to go even deeper, create a statement that answers the following questions: Why is it different from other products out there?.Write out a statement that can clearly and concisely answer these three questions: Once you learn these key details about your customers, you can develop a buyer persona that your team can focus on serving. These conversations will give you a solid idea of what their biggest pain points are and how you can market a solution to them. When speaking to them, pay extra attention when they start sentences with “I wish a product did this function…” or “Why can't products do this?” When they give these statements, respond with questions that go deeper, like “Can you get more specific about that?" If they don't bring up any pain points, ask them a few specific questions that will encourage them to give deeper answers. In fact, we suggest just talking to 12 to 15 current or prospective customers. ![]() You don't need to perform years of intense research to learn about your customer. Identifying their goals, motivations, and pain points could lead you to developing and marketing a valuable solution. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. ![]()
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